Ask two friends or family members to pick a nice-looking website at random. Study the website and answer the questions listed.

1. https://www.ellos.no/

• What type of website are we looking at?

This is a commerce website.

• Which industry is this website in?

Fashion and home-furnishing.

• What is its purpose?

To sell items to customers.

• Which different types of content are used?

Product photography, product information (size, price, availability, etc), advertisements for promotions and new items, purchasing

• How is the content presented?

They place the most important information such as sales/discounts/promotions on the top of the page which are accompanied by high-quality visuals/ads (products in-use – such as dresses on models in a natural environment, etc.). The content is organized by categories and customers are able to search and filter, which gives them even more control over the type of product/content they want to access.

Pay attention to how the website looks visually and try to identify if there are any common design trends you might pick up on.

Ask yourself if these design trends are common to a certain industry or type of brand? It’s also likely that certain designed trends are common to specific target audiences. 

2. yr.no – I thought this was an interesting pick, but perhaps it was picked because it’s a useful one where information is easy to find.

• What type of website are we looking at?

This is a website that informs us about the weather.

• Which industry is this website in?

It is a weather news site.

• What is its purpose?

To inform people about the weather, current and upcoming.

• Which different types of content are used?

All content is related to the weather and weather-related activities. The content includes the weather for the morning, afternoon, evening, and night with minimum and maximum temperatures listed as well as wind speed and rainfall/snow information. They also have the following categories: weather forecast, close by, map, sea and coast, details, history (this gives an overview of the last year). One can look at historical data

• How is the content presented?

It is presented in a straight-forward, quick, organized, and efficient manner. Lots of easily recognizable icons are used as well as tables and graphs. They do not have much of a design, but the information is clearly laid out and easy to understand.

On the homepage, the weather is first listed for major cities because more people are interested in these areas. When I click on my city, Stavanger, information on the current weather is shown at the top in a larger format. Below this, the weather is shown for the upcoming week and this sections includes more details. Even more details can be accessed if needed, but these are either further down the page or need to be clicked on, selected, or searched.